Ten Years of TwitchCon: Here’s What We Announced in San Diego

We’re live from San Diego celebrating 10 years of TwitchCon! It’s a packed weekend filled with panels, meet and greets, interactive workshops, gaming experiences, parties, and more. The passion and creativity and sense of community that happens at TwitchCon is undeniable and we’re incredibly grateful to be celebrating it with all of you.

If you’re following along at home, thanks for joining us! You can watch content streamed from various stages, including /twitch, /nomnom, /TwitchRivals, and /creatorcamp. The full schedule of content for the weekend is here.

Our keynote covered a lot of exciting news. Here’s a roundup of all the announcements we shared.

Ongoing Investment in Mobile

During TwitchCon Rotterdam earlier this year, we gave a first look at dual format streaming.

Dual format streaming lets streamers go live in both vertical and horizontal formats at the same time. This means that no matter where your viewers are tuning in from, they’ll have an optimal viewing experience.

In August, we began testing dual format streaming in Alpha with a limited number of streamers. Since then, we’ve added new features and updates based on their feedback.

We’re excited to share that we’re ready to move dual format streaming into Beta testing. Our Alpha test was limited to OBS and Aitum Vertical plug in, but to make it accessible to more streamers, we’ll be expanding the Beta to include more partners including Streamlabs, Streamrun, and StreamElements.

A huge number of viewers are watching streams on mobile, so we want to take our time and get this right. We’ll be adding streamers to the Beta gradually while we collect feedback and iterate.

Want to try out dual format streaming? Click here to join the Beta waitlist. We’ll email you once you’re in.

Meta AI Glasses

Dual format is intended to give viewers a great mobile experience when watching streams vertically. But you’ll also be able to stream vertical video natively from your phone - as well as from a new wearable.

We’re excited about our work with Meta and the new Wearables Device Access Toolkit to enable streamers to go live, hands-free, directly from their AI glasses.

In the next few months, we will be updating the Twitch mobile app to support streaming from their AI glasses.

A number of third-party apps are also working on adding AI glasses functionality, including Streamlabs and UnlimitedIRL, giving streamers even more options to broadcast on the go.

We’ve always supported the ability to go live from mobile, but we know there’s room for improvement. We’re going to continue investing in features that are important to mobile streamers going forward.

Using Clips to Drive Loyalty and Engagement

The Role of Clips

Every day, moments happen on stream that you don’t want to miss. But as a viewer, you can’t always be there. Over the last few years, we’ve invested in making those moments easier to capture and share with Clips.

Going forward, Clips will also be a key part of our strategy to help viewers catch up on moments they may have missed.

We want to give streamers something to do on Twitch even if one of their favorite streamers is not live. We want to make it easy for them to dive into your content and catch up on the best moments they missed from your previous streams, so they’re ready for your next one.

And lastly, we’re adding Clips reactions, so even if you don’t catch the moment live, you can get that Twitch community experience when you’re catching up.

This catch-up plan hinges on streamers making and sharing Clips immediately after every stream. But right now, only about 1 in 4 streamers do this.

Larger streamers will often have Editors who help them find, make, and share those Clips. But doing this yourself is time consuming and may not be something you want to do just after finishing a stream.

Auto Clips

That’s why we’re excited to tell you about a new feature we’re building called Auto Clips.

As you stream, Auto Clips will help you automatically create Clips based on the best parts of your stream using AI and a variety of signals from the broadcast — such as positive excitement from the stream or funny banter. You can also handpick these moments while streaming simply by saying “Clip That”.

Initially, Auto Clips will create standard Clips like you’re already familiar with. But soon it will help create Clips that splice together portions of your stream to eliminate dead space or combine great moments.

Auto Clips will automatically include captions to improve the viewing experience and eventually we will allow streamers to use this on all clips.

When you’re done streaming, we’ll make it fast and easy to review these Clips, along with any Clips made by your community. You can approve or reject them, then share your best moments with your followers.

And of course, these Clips aren’t just for helping your existing viewers catch up. Our goal is that Auto Clips help you create high quality Clips that you’d want to share across your socials to help grow your audience.

As Auto Clips creates more Clips, it’ll get better and better at identifying the best moments from your stream. We’ll use this to help highlight relevant moments in your VODs, so viewers who come to your Channel Page to catch a stream they missed can easily skip to the most interesting parts.

As always, you’ll be able to control when and how this feature is used. If you prefer to do things manually or work with your editor, you’ll be able to turn Auto Clips off.

Auto Clips is still in development, and we’ll have more to share later this year. In the meantime, we’ll be Alpha testing some aspects of Auto Clips to ensure that it helps you capture the best moments from your streams. The testing begins next month and the waitlist to join that testing is now open.

Watch Streaks

Now let’s talk about a feature that has been live as an experiment on a limited number of channels over the last few years: Watch Streaks.

If you haven’t heard of them yet, Watch Streaks are a new way for viewers to show off how many of your streams they’ve watched in a row. Think of it as part recognition, part bragging rights.

We know many of you have been patiently waiting for Watch Streaks to land on your channel, and we’re excited to announce we’ve begun rolling it out to all channels and you should see it in the next two weeks.

We’ve heard from our streamers who were testing Watch Streaks that this feature made them worry about streaming at off hours, or doing shorter streams, because it could break the Watch Streaks of their most consistent viewers.

So we’re making it possible to keep a Watch Streak going by watching either Clips, Stories, or the VOD from the missed stream within 24 hours after the stream has ended. This won’t advance the streak, but it also won’t be broken. You will get a notification if you miss a stream, so you’ll always have a chance to keep the streak going.

We encourage streamers to try and publish a few Clips after every stream to your Stories feed to make it easier for your most loyal viewers to keep their Watch Streaks going.

Co-Streaming

Later this year, we’re launching a Co-Streaming feature to help events on Twitch by showing the combined viewcounts of everyone Co-Streaming that event.

Streamers will now be able to mark their streams as “Co-Streamable,” which encourages other streamers to Co-Stream and take part in the event. The event organizer will have the option to allow other streamers to Co-Stream or a list of authorized channels.

Co-Streamed events will display the combined viewcount for the host channel similar to how we do it with Stream Together, so viewers can see the total viewership for the event.

This update to Co-Streaming viewcounts will help highlight the true reach that these events have across Twitch.

Helping Streamers Make More Money

Our approach to monetization is to make it more fun for your community to support your channel.

Combos

A few months ago at TwitchCon Rotterdam, we demoed a new feature called Combos. Combos lets viewers rally together to create big moments on your stream, all while supporting your channel with Bits.

Combos have been in closed beta though the summer. If you’ve seen an explosion of laughing horses or dancing dinos on someone’s stream, you’ve seen a Combo in the wild. Throughout the beta, we’ve made a number of updates to better help streamers better recognize their supporters, including adding sound alerts, real-time animations, and updates in the Activity Feed.

Next, we’re working to make Combos even more rewarding by letting viewers trigger animations with a single tap. Animations will grow larger based on the level of support, so making bigger contributions will be more rewarding for everyone.

We’re also integrating Combos into the Cheering experience, so no matter how you choose to use Bits, your support can keep a Combo going.

Streamer-Led Promotions

With the success of events like SUBtember, we saw another opportunity for streamers to earn more revenue while also rewarding their community.

In June, we gave streamers the ability to run their own promotions. Since then, you’ve been using this feature to hype up your subathons, anniversaries, or random events.

And even though we’re still early, the impact these events are having on your revenue is promising. For medium-sized creators, streamer-led promotions have increased gifting revenue on average by 30-45% during the promo. And in some cases, that number is as high as 250%.

Your enthusiasm for this feature tells us we’re onto something helpful, so we’re going to keep exploring other ways to run discounts and and support your special events.

We’re going to experiment with discounts on channel subs and test out different ways for your viewers to unlock discounts by engaging with your channel.

We’re also experimenting with letting you create badge drops in your channel so you can celebrate special streams with a time-limited badge.

Sponsorships

Sponsorships can be a great way for streamers to earn more revenue on Twitch, but getting sponsored can be tricky, especially if you’ve never done one before.

Over the last year, we’ve launched a number of on-site updates to help streamers get sponsorships from directly within the Creator Dashboard.

The Sponsorships tab now includes your Creator Profile, which is like a snapshot of you, your content, and your community. Filling this out helps you find brands that better match your channel.

We’re also seeing that advertisers are more eager to work with Twitch streamers. This year, we will help 10 times more creators secure brand deals than we did in 2024.

We’re continuing to increase the number of deals available to streamers by bringing on more advertisers and more offers from third parties. We’re also moving Bounty Board campaigns alongside all of your other sponsorship offers.

These sponsorship offers will be rolling out to all monetizing streamers, including Affiliates, in the coming months.

And one more thing - we’re happy to announce that you can now use your Prime Subs in the most recent version of the iOS app.

Safety & Moderation

No matter who you are, or what you like to stream, you can’t build authentic connections if you don’t feel safe.

And today we have two updates to share.

Enforcement Update

The first has to do with how we enforce Community Guideline violations.

We encourage all new streamers to get to know our Community Guidelines before they start streaming, but we know that mistakes can happen.

Right now, when a streamer receives a suspension, it can be frustrating not being able to log into Twitch, even just to access their account info. Plus, for viewers who visit a suspended channel, it looks as if that channel doesn’t exist. And Clips or VODs are inaccessible.

We’re working on updating how we enforce against community guideline violations so that for less severe offenses, the suspension will apply to the behavior that violated our rules - as opposed to completely blocking your access to Twitch.

For example, if you commit a lower-severity violation on stream, you could be temporarily suspended from streaming. But you may still be able to chat or watch other streamers.

While your ability to publish new VODs or Stories may be limited during this period of time, your viewers will still be able to watch your existing VODs and Clips and will still be able to follow you.

Now, to be clear, more severe violations may still result in completely restricting your access to Twitch, but this would be determined based on the violation. Our goal is to continue to protect our community while also ensuring that consequences match up with rule violations.

We’ll begin rolling out these new enforcement types early next year.

Roles Update

Our second optimization has to do with roles.

As you grow, it can become more difficult to manage all the responsibilities of running your channel. This is why it’s helpful to appoint roles like Mods and Editor, so trusted people can take actions on your behalf.

To make managing your channel easier, we’re introducing two new roles for streamers to appoint.

The first role is for agents, managers, or other representatives. They can view your analytics and financial information, including earnings and audience demographics, as well as receive updates about sponsorship opportunities.

The second role is Lead Moderator. A Lead Mod can add or remove other Mods and update all your channel’s moderation settings. The goal of this role is to help take some of the day-to-day moderation management off streamers’ plates.

Streamers will be able to assign both of these new roles starting next month.

Twitch University & Clubs

TwitchCon is one of the best places to build connections, but it’s important that streamers can find other people with like-minded interests at any time. The sense of belonging can be powerful when you’re all working toward something together.

We want to help you do that all year long, so we’re expanding our Creator Clubs Program.

Creator Clubs

Since we met in Rotterdam, we have launched Clubs for both Roblox and Food & Drink. We now have more than 26K members across 10 clubs.

And today we’re adding Clubs for Table Top and Retro Gaming.

We’re also adding a new Charity Club to the Creator Club Discord, so you can support great causes with other streamers who share your interests.

Campus Meetups

We’re also seeing continued interest in Twitch Community MeetUps. Thank you to all the passionate organizers and community members all around the world who make them happen.

For many of you, your journey as a Twitch steamer started while you were in college or high school.

Young creators are interested in Twitch and we want to meet them where they are. This year, we’re creating a space for college students who are interested in streaming that’s a bit like a mix of MeetUps and Creator Clubs. Students will be able to find each other in our Discord server to collaborate and work with Twitch Staff to help promote their upcoming projects.

Thank you for another exciting TwitchCon and be sure to keep an eye out for more information on today’s announcements in the coming months. See you in Chat!