Twitch is the New Home for DJs
Calling all DJs and music lovers! We’ve got big news.
Earlier this year, we announced the Twitch DJ Program, a major step forward for the DJ community, the music industry, and the millions of music fans on Twitch. DJs have historically faced serious challenges on the Internet because their content is complex and doesn’t fit into traditional music structures. Thanks to a historic partnership with major labels like Universal, Warner, Sony and hundreds of independent labels, Twitch is proud to be the first major service to provide a long-term home for DJs to legally livestream using the vast majority of popular music. Today, the DJ Program is NOW LIVE, and you can join it here.
The Program allows DJ’s to grow and engage with their communities, but does so within a framework that also fairly compensates musicians. Joining the program means you are cleared to stream a catalog that includes tens of millions of tracks representing the vast majority of popular music, and you’ll be eligible for new promotional opportunities too. You can view the catalog of music the program allows you to stream here.
If you enroll in the program during the first year, you’ll qualify for a Twitch subsidy that helps cover the new music costs for partners and affiliates. This starts at 100% for the month of August. Learn more about the subsidy program here. The program comes with some changes to your account that you should understand before you join. You can learn more here, and find answers to questions we’ve heard from the Twitch DJ Community here. You’re free to opt out at any time, but if you plan on streaming DJ content, you are responsible for making sure you have the necessary authorizations from rights holders to do so.
Opt in now, because on 8.08 we’re launching an all new DJs Category and kicking things off by throwing a global DJ fest! We’re turning 8.08 into a day to celebrate all DJs, and the music they create. If you opt in and stream on 8.08, you’ll be joining a lineup that includes CHEAT CODES, Aluna, SOFI TUKKER, Grandmaster Flash, Sam Feldt, and many other DJs on Twitch. Keep an eye out for more lineup details.
We’ll keep the party going all week long from 8.08-8.14. Stream to the DJs Category for a chance to be featured on the Homepage, Front Page shelf, and our social channels! Viewers can join in on the fun too - we’re launching our first unlockable animated emote on 8.08, and any user who watches 15 minutes of content in the DJs Category from 8.08-8.14 will unlock the coveted new DJ emote. (Note: Once you reach your 15 minutes of watch time, Emotes will be available for you to use within 48 hours.)
Music has always been about community, and now DJs have a new way to build that community on Twitch. Get hype–we’ll see you on 8.08!