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We know how important reliable monthly income is to creators. That’s why, today, we’re introducing predictability into a revenue source that rarely provides it: ads. You’re probably familiar with Ads Manager - the ad scheduling feature used by thousands of creators. Now, we’re taking it to the next level with the Ads Incentive program.
What it is
At launch, this program presents personalized offers to select creators. Currently, the offers boil down to: stream for a specific number of hours — while running ads — in exchange for a flat payout. The goal is simple: help you earn a more predictable monthly income through ads, with no ceiling on earning potential. Plus, we made it even easier by building it on top of Ads Manager. Once you set your ad schedule via Ads Manager, you’re done thinking about ads and you can focus on making awesome content with your community.
Why We’re Doing This
We’ve created the Ads Incentive Program, or AIP — pronounced ‘ape’ — for two crucial reasons: reliable and predictable income is important for streamers, and managing ads can be a pain that takes time away from creating content. No more guesswork when it comes to your monthly ad payouts. No more fiddling with ad timing. We want to free creators from additional management responsibilities so you can focus on doing what you love with the community you love.
Having a reliable floor of ad revenue should enable you to better plan for the future, whatever that may look like. We hope it’s an important step towards empowering creators.
How It Works
First, we make you an incentive offer. If you’re one of the select Partners and Affiliates to get one, you’ll see it in the Ads Manager dashboard. Once you accept the offer, we’ll set Ads Manager to the rate detailed in the incentive. Then, stream the minimum number of hours required. At the end of the month, you collect your incentive.
Step 1: Receive your personalized monthly offer.
Step 2: Select your preferred offer. We’ll set Ads Manager for you, once you select. (Offer amounts will vary by Creator)
Step 3: Stream during the month…
Step 4: Earn your incentive!
That’s it. Pretty simple, right? What’s more, you’ll continue earning at your normal ad payout rate for any additional hours broadcast after completing the offer. So, this is just an earnings floor. Thinking of trying something new? Give it a shot knowing you’ve got an earnings floor this month. As always, the more you stream, the more you can earn.
The Ads Incentive Program is available for select Partners and Affiliates in the Ads Manager section of your Creator Dashboard. These offers are just the beginning for this program. We expect to improve this experience over time in order to make the lives of creators easier. Head here to give us feedback and help us make AIP better for you and your communities.