Coming Soon: Twitch Games Commerce
The Twitch community includes not only viewers and streamers, but also the game creators who provide incredible new adventures for them to experience together. The relationship between these three groups is what makes Twitch, Twitch. Now, we’re excited to announce a way that Twitch will bring them all closer together. Twitch has always been the best place to watch, share, and play games. Soon, it will be the best place to sell your games as well.
For details, read on! To contact us about selling your games on Twitch, go dev.twitch.tv/commerce.
Social discovery -> Engagement -> Purchase
Viewers have always used Twitch as a way to ‘demo’ games before they buy. Now we’ll be giving them a way to close the loop and buy a game or in-game items they’re interested in, when and where they discover it. It works like this: an offer to purchase will appear below the video when a streamer is playing a game that’s available through Twitch. Partnered streamers who opt in will receive a 5% rev share for these purchases, and viewers who buy will receive a digital Twitch Crate that contains a randomly generated reward like an emote, badges, or Bits for Cheering. That’s pretty much the definition of a win-win-win.
Why Sell on Twitch?
Your community is already on Twitch, having fun watching your game. When they’re ready to buy, why send them somewhere else and risk losing them? Help them buy your game or in-game content right when they want it the most. We’ll supply the Twitch Crates to give them extra perks when they do!
We believe there is tremendous potential in our community-first approach to game discovery and sale. It allows streamers to play and promote games they authentically enjoy and be rewarded for helping fans find new content. The community will love supporting streamers they watch by shopping local, right from the channel page they’re already spending time on. These interactions create new motivations for purchase to bring you new and highly engaged players.
We’re proud to be launching this spring with great game creators including Ubisoft, Telltale Games, Digital Extremes, Hi-Rez Studios, tinyBuild, Paradox Interactive, Trion Worlds, Vlambeer, and more.
If you’re interested in finding out more or joining us later this year, contact us via dev.twitch.tv/commerce.
Burning Questions
Q. How are game purchases fulfilled?
A. Games can be downloaded and played via the Twitch launcher. Games and in-game items can also be fulfilled directly to developers’ ID systems via account linking.
Q. What is the revenue share for publishers and streamers?
A. Game creators will receive 70% of the revenue and Partnered Twitch streamers will receive 5% for sales originating from their channel pages.
Q. Where on Twitch will information about my game be displayed?
A. The first place Twitch viewers will see your game for sale is their favorite streamers’ channel page. From there, users will visit a game detail page that includes trailers, description, hardware requirements, etc.
Q. In what regions is game purchase available?
A. Purchase is available worldwide. Payments are made using an Amazon account. At launch, all pricing is in US dollars. We will add support for more currencies in the coming months.