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Twitch email and push notifications are incredibly powerful tools for connecting broadcasters with their viewers. Yet, too many notifications can be overwhelming and lead to viewers opting out from receiving them completely.
That’s why we’re trying to be smarter about what notifications we send. One big change we made earlier this year was implementing an opt-in model for broadcasters you follow. Rather than having notifications turned on when you followed a broadcaster, we turned them off by default. When we looked at the data, we saw that sending you less notifications didn’t result in less content watched. Viewership remained the same.
Recently, we saw another opportunity to send you fewer emails and mobile alerts. We did a second experiment where we unsubscribed users from receiving notifications for channels they hadn’t watched in the last six months. Again, the data showed us that this change did not impact viewership. But, overall unsubscribes from notifications decreased by 20%, thereby protecting an important channel for broadcasters growing their audiences.
So, starting today, we’ll be rolling out these changes to everyone — inboxes throughout the land rejoice! If you’ve been receiving notifications for channels that you haven’t watched in a long time, you’ll get an email about channels you’ve been unsubscribed from and details about how to re-activate those notifications if you want. Have other questions? Check below for our FAQ.
Twitch Product Team
Since our start, we’ve been hard at work connecting gamers around the world, and we continue to deliver on that mission. Today we’re excited to announce three new points of presence (POPs) in Asia, as well as the expansion of our event presence to more international gaming shows.
3 New POPs: Hong Kong, Japan, and South Korea
After widening our presence and strengthening our quality of service in the US and Europe over the past few years, we made a concerted effort to provide the best Twitch experience to our many broadcasters and viewers in Asia. We’re proud to announce completion of three new POPs in Hong Kong, Japan, and South Korea!
This is in addition to recent upgrades in Europe (London, Frankfurt, Stockholm, and Amsterdam) and new or upgraded POPs in the U.S. (Seattle, Chicago, Miami, and San Jose, California).
Expanded International Event Presence
In addition to our continued presence at gamescom 2015 from Cologne, Germany, this year we’ll be dropping booths for the first time at PAX Australia, Electronic Game Show in Mexico, and Tokyo Game Show in Japan. All of these events will feature a stage for publishers and developers to showcase their games to audiences around the world and feature hosts from Twitch and the broader broadcasting community.
Twitch has grown so quickly this year that it’s hard to keep track of all the amazing subgroups and communities that call Twitch home. To illustrate this, our Science team has recently been building visual maps of the Twitch world and we’re thrilled to share them with you!
NOTE: Visualization and layout were completed using an open source tool called Gephi. Click any image to enlarge.
In this map, each circle is a specific channel on Twitch. The lines between channels represent the amount of overlap between the audiences of those channels; each time a specific viewer watched two different channels during the time period this data draws from, it makes the connection between those channels a little stronger. Because we’re only drawing on a short time period in December, not all channels are represented here, and sizing only approximates activity in that time period.
After a brief winter slumber, the Top Twitch Games list is back! We crawled out from under our rock, saw our shadow, and still decided to go back inside and watch more games (and some KyleLandryPiano).
Let’s see, what’s interesting here…H1Z1 clawed its way into the top five because you just can’t kill the zombie apocalypse. Gaming Talk Shows, our catchall category for talking about games and Twitch stuff, jumped up eight places thanks to the likes of RocketBeansTV, KindaFunnyGames, and Dropped Frames. Closing out the Top 20, Dying Light broke through the darkness because, again, there are lots and lots of zombies shambling around and they’re simply not contributing to a positive society so…
We offer unto you the Top 20. Now with Directory links!
Update: On today’s (16-JAN-2015) Twitch Weekly at 1pm PST, our Chief Strategy Officer, Colin Carrier, will talk about Music and we’ll have a live Q&A.
Today we’re announcing two important music initiatives: the Twitch Music Library and the beta Music category.
Twitch Music Library
The Twitch Music Library (hosted at music.twitch.tv), is a library of songs pre-cleared for Twitch broadcasters to use live and with VODs (past broadcasts/highlights). As you may recall, we implemented an audio recognition system last year out of respect for copyright holders and to protect both our broadcasters and our brand. We knew it was equally important to ensure broadcasters had music options. Thus, the Twitch Music Library was born to offer safe passage through the less-than-clear legal landscape when it comes to audio rights.
The Twitch Music Library features more than 500 songs provided by established and burgeoning labels, including Mad Decent, Dim Mak, Spinnin’ Records, OWSLA, Monstercat, Fool’s Gold, and many more.
Music Category Beta
We are also announcing an experiment with music content creators: our beta Music category. The Music category—listed among the game titles you can designate for a broadcast—is for musicians to use for creating, performing, and presenting original music.
On October 22 at 8am PDT/11am EDT/4pm BST, we will perform site maintenance for approximately 5-15 minutes. During this maintenance window, note the following experience:
- If you’re already connected to the site and broadcasting or viewing, your experience should not be affected. However, navigating away from the page you’re on will result in seeing the maintenance page.
- If you’re not connected or attempt to navigate around the site, you’ll see the maintenance page. Connections include logins, broadcast attempts, and API requests.
We’ll send reminders before the maintenance at ~48 hours and ~24 hours, respectively. Follow @TwitchSupport on Twitter for the latest updates.
London POP Upgraded 1500%!
We’d like to take this chance to inform you that we’ve upgraded our London Point of Presence (POP) a full 1500% of previous capacity. (Yes, 1500%!) We hope you’ll set your phasers to fun and turn up your flux capacitors to 1.21 jigawatts.
One day, we see a world where Twitch is used by people in every country of the world. And we want that experience, whether via browser or app, to be in your preferred language. Today, we see that goal draw ever closer with the addition of 14 more languages for our Xbox One app, bringing the total to 24 fully translated languages! In the latest Xbox One update, we’ve fully translated our app into Russian, Chinese Traditional, Korean, Japanese, and many more languages.
As we continue to deliver on our promise to add server capacity in Europe to keep up with growing demand, we recently upgraded several of our Points of Presence (POPs) in Europe. Now we can sit back, throw on some Sandstorm, and hold on to our butts while we serve the best gaming action to the world.
Here are the upgrades by location:
- Frankfurt: 2,450% server capacity (yes, two thousand four hundred fifty percent)
- Amsterdam: 400% server capacity
- Prague: 200% server capacity
- Stockholm: 200% server capacity
We’ll continue to update after every infrastructure upgrade/addition. Thanks again for using Twitch!
Editor’s note: This is a follow up to the introduction of the “Other” folder in Messages.
Don’t want to miss a single, solitary message on Twitch? We got ya covered. We’ve added the ability to opt out of the Other folder. Simply go to Settings > Security & Privacy and select Opt Out of Message Filtering. It’s as easy as that. This will remove the Other folder and show all messages in your Inbox instead.
Change your mind? No worries. You can turn the Other folder back on at any time.
- If you have a scheduled inVideo Promotion that appears during the first 13 seconds of your YouTube video, we will offset this promotion to start at 14 seconds.
- This allows for the Twitch Live Annotation to appear at 3 seconds and last for 10 seconds.
We’ve been humbled by the response so far to V1 of Twitch Live Annotations. In going through all your feedback, we found some common questions that we wanted to address.
Please note:We have discovered a YouTube bug that prevents annotations from showing sometimes. We’re working with YouTube’s team to iron this out as quickly as possible and will keep you updated. Thank you for your patience!
To update on a previous post, as of today you can officially download and experience the Twitch apps for Xbox One and Xbox 360 without having an Xbox Live Gold membership. So get in on all the best gaming action today and make your big screen come alive. From the Xbox Live dashboard, simply navigate to Twitch in the Apps Hub, download our app, and you’re ready to go!
Before you ask: Yes, this includes broadcasting from the Xbox One app. If you haven’t given broadcasting a try, do it now, and tell your friends to tune in. It’ll change your life. Just ask My_Goggle.
Disclaimer: For additional information on changes to the Xbox Gold Membership program, please visit the Xbox FAQ.
Twitchites! We’re excited to announce updates to our Twitch Community program. We want to bring more open and useful community programs to all of you who make Twitch possible. Because, well, you make Twitch… Twitch!
First, let’s kick things off with the news that we have not one but two new members on our Community team: Marcus “djWHEAT” Graham (pretty much the Godfather of Video Game Broadcasting) and Jordan “Soma” Tayer (pretty much a younger dead ringer for Joel from “The Last of Us”). Together, they bring years of experience in video game broadcasting, and most importantly, they’re fanatic Twitch users just like you. You can read about both of these fine folks below.
We will be performing site maintenance on May 15 starting at 12:00am PT. This maintenance should end by 1:00am PT. During the maintenance window, we will attempt to keep viewing and broadcasting up, but we cannot guarantee predictable service. Chat and other site features will be down for the duration.
We recently posted a reminder about our Terms of Service in relation to conducting promotions since we wanted to ensure everyone understood the laws and regulations (beyond the borders of Twitch) that govern such activities. Based on the feedback from our global broadcasters, we’ve revised our Terms of Service, including our promotional guidelines, to be more international in scope. We appreciate hearing from community members from around the globe, so thanks for bringing your concerns to our attention.
Here are the new terms as relates to promotions: