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[Edit for clarity: this policy pertains specifically to Twitch driven campaigns.]
[Edit 2: For sponsor relationships outside of Twitch driven campaigns, we encourage all broadcasters to follow FTC guidelines, as per section 11.g of our Terms of Service.]
We launched Twitch over three years ago, when the video ecosystem was a different industry than it is today. We’ve seen the continuing rise of gaming content on Web video platforms, a host of media companies which cater to that industry, and the increasingly big-dollar deals with major consumer brands who leverage gaming personalities to market their products and games.
All the while, the Twitch community has grown fast as more and more gamers embrace live video and the community it supports.
An increasingly large part of the Gamer/Platform/Media/Advertiser equation, particularly in the video game industry, is what we commonly call “Influencer Campaigns.” Influencer campaigns are one way for an advertiser to leverage the celebrity of a content creator on various video platforms to drive awareness and purchase intent for the advertiser’s brand or product.
“It’s no secret the best gamers in the world have wanted a piece of me for years,” said Ferrell, actor, comedian and gamer extraordinaire. “Guys like CaptainSparklez are gunning for me. I think he might be an actual wizard and he’s looking for blood. I told them I’d give them the honor of competing against me with one small condition: we raise a whole bunch of money for a great cause like helping kids with cancer.”
Our own Emmett Shear appeared on CNN today. That’s a cable network. I know, right? Check out the VOD below.
We’ve joined up with ESL and ReedPOP for New York’s largest esports event ever: the ESL One Dota 2 Tournament at Madison Square Garden. Check out the trailer above, the ESL One NYC landing page, their announcement blog post, and the official press release for all the details.
Another day, another massive esports event at a marquis sports stadium!
What: ESL One Dota 2 Tournament
Where: NYC Madison Square Garden
When: October 9-10, 2014
Over the last two days, you’ve provided us with an incredible amount of feedback about the new Video Manager, VOD storage, and Audio Recognition system. We take your opinions very seriously, and we’re acting on your concerns.
First, effective tonight, the maximum time limit on highlights will be removed. You will once again be able to create highlights of any length and they will be saved indefinitely.
Secondly, we’re deploying an “appeal” button for VODs that have been flagged for copyrighted music by the new Audio Recognition system. We recognize that the system is not yet perfect. We want to make this system as fair and unobtrusive as possible, and we greatly appreciate your help.
Thank you again for all of your comments, tweets, emails, messages, and for taking part in Emmett’s AMA. We read all of your feedback and we take it seriously. Expect more changes, more clarity, and more improvements on our recent updates in the days to come.
We understand that you may have additional questions. Feel free to join Emmett on tomorrow’s Twitch Weekly from 2:00-2:30 PST. He’ll be answering questions via Twitch chat or Twitter.
Some friends in the music industry have been interested in sharing free live concerts on Twitch for some time. Given the community’s feedback in our survey, we said “Yes!”
Here’s the 411:
- When: 7:00pm PDT
- Where: twitch.tv/steveaoki
E3 2014 was an event for the history books. On Monday, June 9 (press conference day), Twitch broke a single day unique viewer record with 5.9M people tuning into the site for all the video game goodness. See below for other fun stats. We’ll see you next year, same Twitch time, same Twitch channel(s).
We’re having a great time here at E3, and Bloomberg TV took the opportunity to sit down with Twitch co-founder and CEO, Emmett Shear, for an interview right outside the convention center. Check it out below.
Twitch is a social video platform for gamers. It’s also an office full of gamers. Really – Twitch is built by and for gamers. Since the Twitch community has been in an ever-increasing spotlight for the last few years, more and more people have been trying to wrap their heads around the Twitch phenomenon. They ask: “Why in the world would anyone want to watch other people play video games?” That’s still a very common question, believe it or not.
Today Twitch was awarded the GamesIndustry Grand Prize for Innovation. As always, we humbly accept this award on behalf of the amazing Twitch community. This, along with our four Webby Awards, belongs to you.
Thank you sincerely to the Twitch community, partners, developers and everyone else who loves Twitch for all of your support. While a lot of awards were doled out at the conference based on public voting, only this award was selected solely by the GameHorizon advisory board and the GamesIndustry International editorial team.
We are proud of what we’ve accomplished together over the last three years, and we’re only getting started.
(Oh, please sing “We Are the Champions” in your head or out loud for the rest of the day. End of line.)
Thanks to our awesome community, Twitch is taking home two Games-Related Webby awards! In addition to our 3rd People’s Choice award in a row, we’ve also won the official judges’ award in this same category for the first time.
Twitch and other winners will be honored at a ceremony in New York City on Monday, May 19, 2014, where winners will have an opportunity to deliver one of The Webby Awards’ famous 5-Word Speeches. Highlights from last year’s 5-Word Speeches include: Pinterest’s “Pinterest loves you Ryan Gosling”; Bjork’s “A.E.I.O.U”; and Kevin Spacey & Dana Brunetti for House of Cards, “The Oscars should do this.”
Feel free to add your idea for a 5-Word speech in the Comments. We’d love to hear from you!
Twitch is now more than ever a multi-screen experience. The landscape on which the community interacts with Twitch now spans Web, mobile (iOS and Android), and console (Xbox 360, Xbox One and PS4). And that list is sure to grow.
The design team has a particularly challenging job: ensuring that the Twitch experience is as seamless as possible across all those platforms, both current and future.
Today, we launched a simple but profound feature: “Infinite Scroll.” This allows the user to browse Twitch directory pages (by game, channel, etc.) without that pesky “Load More” button. Now it’s a seamless scrolling mechanism that gives you immediate access to a deeper browsing experience that is much more like iOS or Android tablets.
Look! A snazzy video walkthrough!
UPDATE: This feature is now available to the entire Twitch community.
One of the most beloved features on Twitch is the ability to chat with the broadcasters and your fellow gamers. In many ways, it’s what makes Twitch, Twitch. It’s where community memes begin. Where you express your glee, outrage, befuddlement, or amusement, as the case may be. Twitch is a social place, and chat is where the social exchange happens.
Fun with Stats: How many chatters do we average a day? ~700,000 uniques, hooray!
Today, we’re proud to announce a new beta initiative called Group Chat. Group Chat is a way to create invite-only chat rooms that live separately from the traditional Channel Chat.
Without further ado, here’s the one-and-only djWHEAT to take you through the particulars.
The good folks at IGN put together a very thorough video walkthrough of the Twitch broadcasting experience on Xbox One. You’ll be able to see it yourself on March 11, but until then, enjoy:
You may already know that Twitch broadcasting is coming to Xbox One on March 11. Did you know that Major Nelson already has his hands on a Twitch-enabled Xbox One and will broadcast for the very first time tonight – Monday, March 3 at 8pm PT (11pm ET)?
Be sure to tune in to Major Nelson’s Twitch Channel to check it out. He’ll playing some Plants vs. Zombies™ Garden Warfare with some of his Microsoft pals.